I am a Professor of Marketing in the Erivan K. Haub School of Business at Saint Joseph’s University in Philadelphia, Pennsylvania (USA) where I teach Marketing Communications, Marketing Management, and Music Marketing. I have a B.A. in Communications from American University, a Masters in Business Administration (Marketing) from Saint Joseph’s University & Masters of Legal Studies (Entertainment) from USC, and a Ph.D. in Mass Media and Communications from Temple University. I have published three books (Super Sonic Logos, This Note’s For You, and Hitplay), plus numerous articles (Journal of Advertising Research, Journal of Business Research, and Journal of Consumer Research). My new obsession is NFTs with a new podcast (THENFTPHD) and textbook (The ABCs of NFTs). I recently spoke at NFTNYC on NFTs and Higher Education. Prior to my academic career, I spent over twenty years in the radio industry. I am also a parent who put three children through college, paying for every textbook!
